Baby Box

Target Signature Product

Concept - Prototype - Pitch

Trial products for the first-time parent

Trial products for the first-time parent

Trial products for the first-time parent

Trial products for the first-time parent

Trial products for the first-time parent

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How it works

How it works

How it works

How it works

Guests sign up to receive care package-like boxes that hold samples and trial packs of products based off the micro-transition benchmarks from Target's baby partner, Baby Center.

Guests sign up for to receive care package-like boxes that hold samples and trial packs of products based off the micro-transition benchmarks from Target's baby partner, Baby Center.

Guests sign up for to receive care package-like boxes that hold samples and trial packs of products based off the micro-transition benchmarks from Target's baby partner, Baby Center.

Guests sign up for to receive care package-like boxes that hold samples and trial packs of products based off the micro-transition benchmarks from Target's baby partner, Baby Center.

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1. Sign up online.

2. Receive top rated samples and trial packs of products.

3. Keep what you like and return the rest in-store or by mail.

4. Manage your boxes online.

1. Sign up online.

2. Receive top rated samples and trial packs of products.

3. Keep what you like and return the rest in-store or by mail.

4. Manage your boxes online.

1. Sign up online.

2. Receive top rated samples and trial packs of products.

3. Keep what you like and return the rest in-store or by mail.

4. Manage your boxes online.

Items in the box include:

• appropriate micro-transitional products

• marketing and promotion material

• information from Baby Center

• a gift for the parents

• a coupon

Items in the box include:

• appropriate micro-transitional products

• marketing and promotion material

• information from Baby Center

• a gift for the parents

• a coupon

Items in the box include:

• appropriate micro-transitional products

• marketing and promotion material

• information from Baby Center

• a gift for the parents

• a coupon

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©AbigailLynn 2017