A Seller-Enablement Portal
To put it simply, there was too much information that was too hard to find. My coworker (another UX designer) and I put our noggin's together, did our best to figure out pain points, and came up with a list that was agreed upon by our stakeholders:
Over 50 12k, 360˚ photos of Gatorade partner facilities including 96 interactive video interviews with athletic staff placed within the custom Unity developed experience.
* In retrospect, if the opportunity to do research was there, here is my "just enough" plan (because sometimes you have to work with what you've got):
Taking what we knew, and dealing with a pretty excellerated timeline, we got down to business. Starting with general research focusing on information heavy websites, then moving into a simultaneous process of information architecture edit + restructure and sketches, and ending with wires, functionality, and visuals. We collaborated on all decisions: functionality, ux, layout, and final visuals.
RFID enabled G Bands activate faceplates lined with LEDs that change color when activated. These activate personal attendee accounts which are tagged with recommended content for them, based off how they answered questions within the registration process.
RFID enabled G Bands activate faceplates lined with LEDs that change color when activated. These activate personal attendee accounts which are tagged with recommended content for them, based off how they answered questions within the registration process.
Balancing the stakeholders request of "making it cool" and them giving us inspiration like Nike and Aston Martin, we tried to pull in 1 for 1 the agreed upon list of features.
THE DREAM TEAM
THE DREAM TEAM
THE DREAM TEAM
Microsoft Inside Sales | Client
Uptop | UX, Visual, Dev
Mirror Show Management | Event Agency
Demodern | Digital Agency
KaiCon | Video Content
Fleishman Hillard | PR
Cheshire | AV Production
Mirror Show Management | Event Agency
Demodern | Digital Agency
KaiCon | Video Content
Fleishman Hillard | PR
Cheshire | AV Production
©AbigailLynn 2017